Starting a blog on your website can benefit you for a few reasons. First of all, content on your website can help you rank higher in Google if you play your cards right. The more content on your website the better. A blog is a perfect way to add content and value at the same time.
A blog is also a great place for potential clients to land and learn about products and services. It’s a way to sell without selling. A well executed blog can mean more business.
Not sure what to write about? That’s ok. Think about the perspective of someone looking for information on insurance. What terms do you think they would be searching for? What questions might they be asking?
Here is a list of topics that can get your creative juices flowing:
Life Insurance:
Every agent knows life insurance is valuable for just about everyone, but not every potential customer knows it’s right for them. This is why it’s so beneficial to have a place you can educate prospects and current clients about the different types of life insurance along with their benefits.
Put yourself in your customers’ shoes and answer the questions you think they might be having. For example, the most common reason people don’t purchase life insurance is due to perceived expense. This is the perfect chance to inform your prospect on the affordability of life insurance.
Some bullet points you can hit:
- Term policies
- Whole policies
- Selecting the right amount of life insurance
- Physical examinations
- What happens if you don’t have life insurance
Medicare Solutions:
Medicare is tricky to navigate for adults approaching the age of retirement. Agents can provide a slew of solutions for clients. Blog posts explaining the different components of Medicare like Part A vs. Part D and supplement options can be very informative for someone looking at buying a Medicare plan.
Long-Term Care
Long-term care is a topic most hope they will never have to worry about, but in reality, about half of people with long-term care policies will need to use them. This is a valuable topic you could bring up in your blog to help your prospects understand the value of long-term care insurance. You can go over need, costs, carriers, and benefits. Don’t be afraid to include a call-to-action at the end of your post to get the reader to reach out to you.
Choosing an Agent
There are countless insurance agents your prospects can choose from, so how do they choose the right one? A blog post on how to select an insurance agent that is the right fit would be extra helpful for your prospective clients. After all, you can describe yourself! Help them feel comfortable with you and aware of your expertise.
Takeaway
If you have decided to take advantage of creating content for your potential clients with a blog, there are plenty of useful topics you can tackle. Remember to meet your clients where they are in the process of buying insurance. Address questions, pain points, and objections in your posts. Leave the reader feeling more knowledgeable and comfortable with the subject than before.
Over time, you’ll have pages and pages of invaluable material to offer prospective customers as they search for answers.
Cornerstone offers unparalleled support for our agents. With our top-rated training and resources, you’ll be on the road to success in no time.
Contact us to learn more about becoming an agent with us.
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